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Published by: MONTGOMERY & ASSOCIATES, INC. dba The Beacher Business Printers
219-879-0088 Hours: Mon - Fri 7:30 - 4:30 FAX: 219-879-8070
e-mail: beacher@thebeacher.com -- Classifieds: classads@thebeacher.com
The Beacher is a weekly newspaper Published by Montgomery & Associates, Inc. Circulation area is the southern shore of Lake Michigan from Michigan City, Indiana to New Buffalo, Michigan. The Beacher is delivered on Wednesday's free of charge to residents of Long Beach, Shoreland Hills, Duneland Beach, Michiana Shores, Michiana, Michigan, Grand Beach, Hidden Shores and St. Andrews Village. Additional copies are placed in businesses and public places in Michigan City and New Buffalo. Circulation: 4,000. The Beacher is also available on the Internet at www.thebeacher.com
| REGULAR RATES* (per insertion, Effective May 1, 2007) | |||||
| Insertions | Discount** | 1/12 Page | 1/8 Page | 1/6 Page | 1/4 Page |
| 1 to 3 | 0% | $34.00 | $51.00 | $66.00 | $94.00 |
| 4 or more** | 25% | $25.50 | $38.25 | $49.50 | $70.50 |
| Insertions | Discount** | 1/3 Page | 1/2 Page | 2/3 Page | 1 Page |
| 1 to 3 | 0% | $118.00 | $165.00 | $202.00 | $250.00 |
| 4 or more** | 25% | 1$88.50 | $123.75 | $151.50 | $187.50 |
| *$5.00 Additional for each new halftone picture used. | |||||
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Rates for the Memorial Day & Labor Day |
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| Full Page | $415.00 | Half Page | $274.00 | |
| Full Page (Discount) | $312.00 | Half Page (Discount) | $206.00 | |
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Full and Half Page only. There will be no change or photo charge. |
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Initial ad composition is included in the price of the ad.
**Discount rate applies to 4 consecutive ads (weekly or bi-weekly) with NO changes.
For changes to ads running on the discount rate, a charge of 10% of the ad rate will be made each time an ad is changed (copy or size). For example: changes to a 1/4 page ad ($66.00 discounted rate) cost $6.60.
Digital Pictures
We can accept pictures from Digital Cameras, however, it is important for you to know that the printing press requires a much higher resolution picture than your computer screen or an ink jet printer. Please set your camera to its highest resolution. Your pictures can be emailed to us or sent on a CD. Do Not send ink jet print outs, they do not reproduce well.
| DISPLAY AD DIMENSIONS width x hight in inches |
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| SIZE | VERTICAL | HORIZONTAL |
| 1/12 Page | 3 5/8 x 1 3/8 | |
| 1/8 Page | 3 5/8 x 2 1/4 | |
| 1/6 Page | 3 5/8 x 3 1/8 | |
| 1/4 Page | 3 5/8 x 4 3/4 | 7 1/2 x 2 1/4 |
| 1/3 Page | 3 5/8 x 6 1/2 | 7 1/2 x 3 1/8 |
| 1/2 Page | 3 5/8 x 9 7/8 | 7 1/2 x 4 3/4 |
| 2/3 Page |
7 1/2 x 6 1/2 |
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| Full Page |
7 1/2 x 9 7/8 |
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DEADLINE FOR DISPLAY ADS IS 12:00 NOON THURSDAY
CLASSIFIED RATES
1-3 ads $7.00 each, 4 or more ads $5.50 each for the first two lines. Additional lines $1.00 each. Each line contains approximately 68 characters and spaces. Ads may be phoned, faxed, mailed, or e-mailed to us. Please make sure you include your full name, full address and a phone number where you can be reached.
Deadline for mailed classifieds is Saturday prior to publication.
Deadline for e-mailed classifieds is Friday prior to publication.
Deadline for phoned or faxed classifieds is 4 p.m. Friday prior to publication.
TERMS: Political Ads, Going out of Business Ads, New Accounts and Accounts without established credit require payment in advance.
Accounts with established credit are billed on the 25th of each month for the ads run that month. Payment must be received prior to the 25th of the following month. A fee of 1.5% of the outstanding balance ($1.00 minimum) is added on the 25th if payment is late. Advertising will be canceled when an account is 2 months overdue.
DISCOUNTS: Ads running under the discount schedule described on the front page must appear in The Beacher weekly or bi-weekly. If two weeks pass without an ad appearing, then the discount is lost and previous bills which were based on the discount will be adjusted.
DEADLINE: We need ad copy, pictures, logos, or anything else for the ad in the The Beacher office by 12:00 noon on the Thursday prior to publication.
POSITION: Ads are randomly positioned. We feel ads that appear in a different location each week are more likely to be noticed. We will, however, honor position requests when able.
ERRORS: It is the responsibility of the advertiser to check the ad when published and notify The Beacher of any errors. An allowance of 25% of the ad price will be made for 1 error, 100% for 2 or more errors. This allowance applies to the first time the erroneous ad is published, there is no additional adjustment if the advertiser allows the erroneous ad to continue without notifying us.
